Film names make for good trade marks in China

Domestic companies in China have been taking advantage of successful films. Latching on to the astounding popularity of the film "Kung Fu Hustle", a Beijing paint company has taken the title and registered it as its trade mark. Another box office winner "A World Without Thieves", has also been registered as a trade mark by a science and technology company in Beijing. By doing so, companies hope they can catch the eyes of potential consumers and sell more products. Such behaviour has aroused strong protests from filmmakers, who believe this practice infringes their intellectual property rights. As a result, several lawsuits have been filed.

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